121 Victoria Rd, Swindon.
SN13BH. 01793 537971
Home Services About Us

Hickmans Old Town Ltd

Who are we?

Hickmans is an independent electrical retailer that has been serving Swindon since 1928.

We have a tradition of providing excellent customer service both before & after a item has been purchased.

Started originally by Mr Hickman, the company is now with its fourth set of owners. Each, in-turn, investing in the business and continuing the great work that Hickmans built its name on.

Still family owned & operated, we have over 80 years combined experience with home electrical's & electronics.

One of the reasons that Hickmans has been successful over the years is that we only stock products that we have faith in ourselves.

If we find a brand or product is not living up to expectations we simply stop selling it.

For this reason you can be sure that items we stock will meet your expectations for years to come.

What do we do?

We are a traditional High St shop and as such believe that seeing, using & discussing your potential purchase in store is essential to ensure you buy the right product. For this reason we currently do not sell directly through our website.


Our many years of experience installing, setting up and maintaining electrical goods means that you can be confident of your purchase from us weather it’s an £80 radio or an £8000 Home Cinema system.

All our staff receive regular training from our main brands to ensure we are up to date with the latest products & technology. We also have a wealth of historic knowledge allowing us to combine your old equipment with your new items.

We are happy to learn on the job & know that we can’t know everything about all products on the market. Happily we’re able to use our contacts to investigate new products, solve problems or find products that we normally don’t stock, ensuring our customers leave the store happy with the answers we’ve given.

Adding to our knowledge on TV & HiFi we are now very proud to be able to offer our customers a large selection of Domestic Appliances too.

Ranging from basic under counter fridges to top end washing machines, we can supply the right machine for you.

As always we offer FREE local delivery and standard installation on most free-standing appliances over £300. We’ll also install integrated kitchen appliances at a sensible price. Once your new item is fitted we’ll remove & recycle your old appliance FREE of charge too!